International Pillow Fight Day


On the 1st weekend of April people in around 30 cities aross the World come together armed with pillows and those big cheesy smiles that are inevitable when doing a rediculous activity that reminds you of  the fun, carefree feeling you had when you were a child, and the world was full of adventure and happy people to play with. Then mayhem breaks lose and the sky fills with swinging pillows and the sounds of laughter. This beautiful event shows us all what truely remarkable things can happen when we all come together! in this instance for something unbelievably stupid and childish; and go away drunk on positive atmosphere that fills the air, with their souls refreshed from sharing care free enjoyment with thousands of others. That happiness doesnt just stay inside of  the 1000’s of people in each city who came, they share a little bit of it with everyone they interact with and it has to make some net effect on the well-being of humanity.

International Pillow Fight Day London 2014

Thank you to all who came and helped create another HUGE celebration of being alive and a wonderful experience for everyone there! We all filled the city full of smiles and goodwill to all! (expect the authorities who are convinced that people shouldn’t be allowed to come together and have fun without permits, permission and giving them money). I was dashing around with my GoPro against my chin (apparently it helps stabilise the video.. or i’ve been cruelly mislead and will spend the next few months looking stupid ;), perhaps you saw me?